Advantages Of Blockchain On Advertisment

a) It reduces the markups as it cuts down the intermediaries in the advertising chain.
b) Advertisers have access to shared pools of relevant data, already vetted by other participants and proven with the chain, making target ads more accurate and less expensive.
c) Instead of paying for a general ad space basis user browsing history, the company can contract ad buying solutions for conditional space to show their ad specifically to potential buyers based upon their data-sharing preferences.
d) Blockchain’s ledger-like system offers ad companies accurate key performance indicators like clicks and likes.
e) It offers complete transparency between advertisers and publishers.